Thanksgiving and football are a traditional holiday match-up, but the recent backlash over National Anthem protests are killing the sport.
The ratings for the NFL’s Thanksgiving games are in, and not even the pull of traditional teams like the Dallas Cowboys and Minnesota Vikings could help. A primetime matchup between the New York Giants and Washington Redskins didn’t pull as well as the league hoped either.
In what has become a consistent pattern for the league this year, the NFL put a bad product on the field, insulted the country with another protest by a privileged millionaire, and got a bad television rating. Thanksgiving’s primetime clash between the Redskins and the Giants registered a 9.7 in metered markets, down 10 percent from last year.
While the game stayed steady with last week’s Thursday night match-up, that isn’t really good news for the NFL either. Since, a Thanksgiving Day match-up in primetime absolutely should net a much larger audience than a random Thursday primetime before Thanksgiving.
Though NBC won primetime overall, a not surprising occurrence given that the network which hosts the NFL normally does win in primetime, CBS saw some big increases.
According to Deadline Hollywood, “Coming off the L.A. Chargers 28-6 win over the Dallas Cowboys in the late afternoon, CBS put an almost full slate up last night with Young Sheldon(2.6/11), Mom (1.8/7), Life In Pieces (1.3/5) and S.W.A.T. (1.1/4). That’s a 30% rise over last week’s final numbers for the Big Bang Theory prequel and the best Young Sheldon has done on a Thursday night so far. As for the other trio of CBS offerings, they were up 28%, 18% and 22% respectively.
“Playing the long game, the House of Moonves is proudly flying the flag that compared to Thanksgiving Day 2016, last night saw rises of 48% in viewers and 64% in the key demo for the network.”